Subjects of common and current interest are more stimulating than those of no general concern. Who but a scientist will enthuse about a new speck in the spectrum? And who but an accountant cares about some new bookkeeping procedure? The best results come from catering to the average man and not from straining your mental faculties in technical fields.
What makes up interesting speech material? Bear in mind first that people are gregarious, and other than people there’s nothing more interesting to them than more people. And then there’s always the weather!
When somebody says that it takes all kinds of people to make a world, he means people of assorted sizes-styles and standards-castes and clans-manners, means and meanness. Individuals fit into classifications according to types and kinds. Sociologists identify these groups as various prototypes and psychologists further define their distinctions as introverts or extroverts.
According to philosophers there are two kinds of people: the drudges (and drones) who are part of life’s problems; and the doers-who are part of the solution.
Color, creed, nationality and ability classify people even further. Occupations, aims and ambitions are additional indices, but there are perhaps seven primary types of people. The sensuous person seeking sensual and sexual pleasure enjoys plenty to eat and ample to drink in his daily life, for he lives to indulge his appetite. His passion is gratification. The egghead who lives by his mind, questions the whys and wherefores. He mingles with his own intellectual level -scientists, sociologists, philosophers-the Phi Beta Kappa crowd. Yet this category embraces also men without benefit of higher education; their yen for knowledge and truth puts them on common ground. The passion of these people is to know the why of things.
Among the aesthetics, we have the artists, entertainers, stylists, all responsive to the senses-in neither carnal nor sensuous ways, but influenced by an intense interest in every form of art and nature. Their passion is for beauty and feeling. People characterized as practical-who get down to the bottom of things-are the ones who make the big decisions; they are the earth-movers, the manufacturers, the builders of dams, roads and bridges. They are the men who get things done. Their passion is the how of things.
Among the righteous people we find preachers, reformers and fanatics … a group embracing even saints and martyrs who so often sit in judgment on the rest of us. Their passion is righteousness. We also have the acquisitive type-the financiers and bankers-people best typified by those who successfully amass fortunes in money and property for themselves; their passion lies in the material things. And then there are the old reliables-that vast army that shuns decisions but carefully and efficiently executes the necessary programs. Numerically this grouping far exceeds all others for it includes the office force, and the working personnel.
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