Introducing bookshop keepers and canners

Bookshop keepers

In the last few years book sales have suffered strong competition due to the popularity of movies, radio and TV. Shopkeepers consider these diversions as just another cycle on the theory that printed words live beyond sights and sounds. Customers asking for the current “breast” sellers among pulp publications are apt to be reminded that discriminating readers choose books in presentable binders.

The people who sell books are too devoted to their wares to reach for a hard-backed novel when the kitchen table needs levelling, or to use a bit of literature for a weighty weapon in domestic warfare. Despite any troubled waters these book-sellers look upon their voluminous cargoes as the outstanding products of men’s minds. They classify best-sellers as how-to-do this or that material; helpful hints for artisans; and first-aid by authors of cracked-heart copy. Anecdotes about famous folks continue in popularity and of course there’s always a demand for the book-of-the-minute with an undressed girl on the cover.

Good salesmanship is the “push” that gets any book off to a good start but sales always are spurred when a book is banned in Boston. It’s human nature for readers to want to see what the book burning was all about.
Our speaker is ready to tell us of the smoldering ashes left by a few of these fires.

Canners

The old slogan, “Eat what you can, and what you can’t eat-can,” dates back to the smell of chili sauce simmering and jelly pots bubbling on the old wood burning store. Modern canners and their tidy tins turned these fragrant memories into things of the faded past, and they’ve built up a five billion dollar food processing business.

Canners process the product of our annual struggle against Mother Nature and her obstreperous offspring . . . wind, floods, drought and their cousin, discouragement. The fruits of this contest make money for the canners unless high produce prices or consumer complaints push their profits down to such a miserable margin that it almost crushes their cans!

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