Public Speaking



Introducing Picklers and Pitchmen

Picklers

Pickle packers get into a pickle just like the rest of us, but they know how to make the most of their “predicament.” They poke fun at their products and make a profit on the laughs. When canned corn took second place in customer-consumption, the cucumber curers turned “dill-erious.” They adopted trade mottoes about “Tickle your palate with a pickle for a nickel.” The mottoes promoted an interest in their briney food by the barrel, thus making more people pickled-or should that be more pickled people?

Gherkin gobblers are proud of the history behind their prickly product. Cleopatra served them as a royal relish; Caesar dished dills to his legions; Pepys’ diary mentions a glass of gherkin; and in Hamlet, Shakespeare asked “How comest thou in such a pickle”? America was named for Americus Vespucci… a pickle packer. The pedigree continues through the centuries down to the country store with the old familar smell, that pickle barrel everybody had a hand in!

Pitchmen

Barnum was the world renowned founder of modern showmanship. Some of his methods stay so fresh and current that it’s difficult to realize they began when New York housed less than three hundred thousand, and Martin Van Buren had just been elected President. Barnum has become the patron saint of press agents, sideshow pitchmen, and used-car salesmen.

Fakery and show business have worked hand in hand since sorcerers duped the public on the mall at Alexandria. They have a hoary history in this country from the days when Huckleberry Finn watched fakers peddle their pap on the Mississippi-to the feigned grunt-and-groan agonies of television wrestlers.

But never before have so many been fooled by so few as in the quiz shows of recent inquiry. The collective talents of TV networks stretched clear across the country . . . esteemed individuals in high positions playing pitchmen . . . and a gullible public lavishing worship on new personalities made a combination fit to bring envy to Barnum.

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