Magic Short Cut to Success

A Panorama

Today’s concept of speaking up to the boss or talking for public consumption varies widely from the conceptions that existed in the immediate past. Education has advanced to a point where the majority of today’s salespeople transmit their ideas as clearly as did most Senators at the turn of the century. The successful person today must have a good command of the English language. He must express himself clearly and fluently in commonplace business conversation, across the conference table, or from a speaker’s platform.

Bread and Butter Oratory

To succeed today, a man must be able to speak effectively. The identical rules that a public speaker observes apply to the fellow who wants to reach executive rank. The rules that a modern Demosthenes heeds are identical with the rules that the fellow must follow to lift his “management” level.

The old Bryan style of crowd oratory is as dated today as buggy riding. The modern approach is by way of factual, intimate speeches with the other fellow’s viewpoint (no matter how inconsequential) getting more consideration. When you let the fellow on the other side of the fence know that you can look through his glasses and see the same thing he sees, he is more willing to see your side too.

After all, isn’t the most successful trial lawyer the one who can set out the opponent’s case more clearly than the opponent’s attorney? These forensic influences have turned effective speaking from a public harangue into a calm, informal, fact-facing consideration of a subject, and the type of public speaker now adopts an almost conversational attitude in intimate pep talks, business sessions, director’s sessions and stockholders’ meetings. Speaking publicly has become private conversation raised to a larger audience level.

Since effective public speaking has changed from “show” to “know,” the same tested techniques that apply to successful speaking apply to private get-togethers. Under today’s conditions, speaking helps men in “management” and can lift the level of the junior executive. Since modern public speaking is but conversation with more people present, a modern speaker’s skill must be seasoned with the same condiments whether he is a politician addressing a convention, or a junior “exec” promoting an idea to a luncheon group or to the executive board.

Tags: public speaking

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