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An adaptation of Public Speaking: Strategies for Success 4/e, this handbook format offers the reader a valuable, accessible reference tool to guide them as they learn how to develop and apply strategies to speaking situations they will encounter throughout their lives. David Zarefsky, one of today's leading scholars in speech communication, encourages the reader to think through and about the public speaking process. Zarefsky urges the reader to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful. ....read more

INVITATION TO PUBLIC SPEAKING, 3e, was designed to provide you with solid public speaking skills that will serve you well in the classroom and far beyond. This text shows you the power and importance of public speaking in your life as well as in the community. The author, who is a public speaking professor, takes time to teach you the how of speaking skills while also explaining why certain things must be done in a speech--and why you would want to speak publicly. Speech-building help and real-life examples in every chapter help you understand the basic concepts so that you learn to give successful speeches inside and outside the classroom. ....read more

The unique, audience-centered approach of this top-selling text emphasizes that success in public speaking depends on how listeners interpret the message. Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the text, and it guides students through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world. The seventh edition includes an expanded emphasis on helping students manage communication apprehension. ....read more

Balancing skills and theory, Principles of Public Speaking emphasizes responsibility, orality, Internet technology, and critical thinking as it encourages readers to see public speaking as a way to build community in today's diverse world. Within a framework that emphasizes speaker responsibility, critical thinking, listening, and cultural awareness, this classic book uses examples from college, workplace, politics, and social communication to make the study of public speaking relevant, contemporary, and exciting. This brief but comprehensive book also offers readers the latest in using technology in speechmaking, featuring unique and exciting ways to blend communication and new media. ....read more

With its wealth of student and work-oriented examples, Public Speaking for College and Career offers a practical, accessible, and non-intimidating approach to public speaking. This trusted text shows students how to achieve clarity and confidence during the speeches they must give in college classes, in career settings, and in their communities. The new edition offers a rich variety of examples, stories, photos, and four new sample speeches. Other major changes include updated Internet and library research techniques and expanded discussions on how to properly credit sources. A new appendix Using PowerPoint Effectively has been added to the end of chapter 9 on Visual Aids. ....read more

Centered around three core objectives -- helping readers develop vital communication skills, encouraging speaker adaptability to diverse audiences, and sensitizing speakers to the ethical impact of their words -- Public Speaking offers both practical advice and an understanding of why such advice works. The eighth edition concentrates on greater simplicity, clarity, and accessibility. The book offers a functional approach to informative speaking and emphasizes the ethics of persuasive speaking. These ideas come to life through examples from real, student, and professional speeches, Exploration and Application exercises at the end of each chapter, and a variety of boxed features throughout the book. ....read more

An adaptation of Mastering Public Speaking 6e, this handbook provides the reader with a 2-color, less costly alternative to the 4-color book in a reference format, enabling quick and easy access to information. This book equips the reader with a firm grounding in the hows and whys of public speaking by providing an ideal balance of theory and skills while placing important emphasis on critiquing, ethics, and critical thinking. ....read more

Mastering Public Speaking equips the reader with a firm grounding in the hows and whys of public speaking by providing an ideal balance of theory and skills while placing important emphases on critiquing, ethics, and critical thinking. Written in a casual, lively style and clearly organized, the Seventh Edition of Mastering Public Speaking builds on its previous success. The first public speaking book to devote an entire chapter to ethics, the Seventh Edition continues its popular and distinctive emphasis on the ethical contract between speaker and listener. Numerous examples from speeches by students from both two- and four-year schools illustrate all aspects of the speech-making process. The Seventh Edition also provides a current guide to researching databases and Internet sources, and a strong emphasis on how to evaluate Internet sites. Exploring Online features throughout the book emphasize the wealth of information on the Internet and provide an explanation of fair use guidelines. Two solid chapters on persuasion highlight persuasive theory and application and types of argument, and include a discussion of logical fallacies. Speaking with Confidence features throughout the Seventh Edition have students explain in their own words how various aspects of the speech process help build confidence. Marginal glossary entries, Key Points boxes, and bulleted chapter summaries aid both comprehension and retention. ....read more

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