Principal Speech Preliminaries – Concerning Speech and Publicity

Concerning the Speech

Before preparing your speech, bear in mind the organization and the type of audience to be addressed. There are many different types of audiences within every community. A popular speaker addresses highly intelligent gatherings of professional people, literary groups, etc., one day; the next, a football banquet, Scout Rally, or a convention of salesmen. In each instance the audience must be taken into consideration both in the speech to be delivered and the manner in which it is to be presented.

It is important to decide whether your remarks should be light or heavy, moderately serious or hilariously funny. Ask yourself: Why did they invite me? What do they want to hear from me? What do I know of their organization? Which anecdotes will please them most?

If this is a return engagement-did something interesting occur at the earlier meeting? Would some personal experience especially appeal to this gathering? Did they suggest a topic? And what is their particular interest in it? Find out who is to introduce you and what would serve best as an “ad lib” opener. Well in advance, send publicity material to the organization concerning you and your speech.

Concerning Publicity

Good publicity concerning your public appearances pays off. Cecil B. DeMille recognized the potency of publicity. When asked why he made so many biblical pictures he chuckled and said, “Why let two thousand years of publicity go to waste?”
It is well to remember that publicity not only develops your confidence, it increases your popularity.

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