Proper Preparation and Presentation Necessary

Thorough preparation and proper presentation are prime factors. First and foremost, there always should be a good reason for making a speech. Your talk must be timely. Too many speeches not only are poorly planned but also are lacking in purpose. Select a timely subject, one of current public concern; learn all you can about it, for “knowledge is power.” Until you master your subject you cannot master your audience, for a speaker deep in doubt carries no conviction. He not only must believe in the idea he seeks to sell, but he must present it logically.

The idea may not be popular, but if it is presented forth-rightly, sincerely, and along logical lines, you can put across your point of view. Your effort can earn respect for you personally even though your viewpoint remains unaccepted.

Regarding Ghost-Written Speeches

The preparation of your material not only must be thorough, but also must be personal, because to discuss a subject effectively at a management meeting or to present it to a group convincingly it is important to project your own self into your talk. Nobody likes to listen to a ghost-written address read with the zest of a secretary reviewing last month’s minutes; such an impersonal speaker wastes his listeners’ as well as his own time.

Ghost-writing is practiced by public characters who either have little or nothing to say or who do not know how to express their own ideas. These people simply hire better-informed or more articulate characters to provide them with language and also ideas.

When a ghost-written composition appears in print or is passed off as oratory, the public is deceived into believing that it is an authentic discourse which originated in the mind of its putative author who, in fact, is nothing more than a literary microphone or megaphone.

Many individuals are full of good words-so they become ghost-writers-but a good speech requires not only superb language but a thorough knowledge of the subject. The subject may be foreign to the ghost-writer, and to cover any deficiency he may resort to pious platitudes, but fancy phrases are no substitute for lack of knowledge of the subject. That knowledge a speaker must possess personally in order to present his ideas interestingly and convincingly.

Tags: public speaking

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